Fine Fragrance Storytelling with NEST New York
Placements & Features
In its Fine fragrance Collection In Canada
Wild Poppy garnered over 103,000,000 impressions and over 240 placements and features across a variety of prominent outlets such as ELLE Quebec, ELLE Canada, Fashionmagazine.com, The Globe and Mail, Vero, Best Health, 29 Secrets, Refinery 29, The Vancouver Province, CBC.ca, Clin d’Oeil….and many more.
As NEST New York invests solely in PR with no paid media support in its marketing strategy, our client graciously attributes the brand’s results to Zak’s PR efforts. Canadian sales of NEST New York have increased significantly (+34%) YTD with its largest Canadian retail partner and Wild Poppy ranked #1 in its Fine Fragrance Collection in Canada.
Results such as these reflect the amazing storytelling potential of a brand that is fuelled by passion. The vision of founder Laura Slatkin to create a collection of products that brings joy to the everyday through scent is inspiring to us at Zak. Her passion became our passion which seems to be equally shared by Canadian media, influencers and ultimately, consumers who have have embraced the joy that is the NEST New York brand.