PR, event planning, brand strategy


ZAK was retained by Montreal based luxury leather fashion brand LAMARQUE to orchestrate activities around their 10-year anniversary celebration. Given the brand’s phenomenal success, the event was intended to serve as a thank you to key stakeholders, industry friends, media, influencers and creators.

Starting with securing a unique venue that would reflect the brand’s modern luxury ethos, The Port of Montreal Tower was a newly opened event space with breathtaking views of the Montreal skyline. The LAMARQUE event was the first ever fashion event to take place at this venue making it extra special. The evening was divided into two sessions which included a media / influencer portion with informal modeling and a mini showroom set up so guests were able to see the collection up close. The party was kicked off with speaking remarks, a champagne tower and celebratory toast as guests mingled and enjoyed DJ sets from local artists. 


In addition to meeting event targets for guests, the event resulted in over 235 brand social mentions and over 9.5M impressions. Additional PR efforts to mark the occasion included a wire press release as well as traditional media relations with results ongoing. For this mandate alone, ZAK has secured a total of 730 brand mentions totalling over 465M impressions.