SPA, Wellness
Social Media X PR Strategy, Brand Launch


ZAK orchestrated a soft opening to introduce SABBYA to local media and influencers as Montreal’s newest destination for medical aesthetics and wellness. For this exclusive preview, guests were invited to immerse themselves in the serene ambiance while learning about SABBYA’s unique approach to hospitality.

Guests were invited to sample beverages and bites from Bar à Dapt while being given guided tours of the space including education about the services offered. The event consisted of three sessions accommodating small media groups, followed by an evening cocktail-style event for influencers to discover the space at their leisure. Guests left with a gift bag containing a personalized invitation for a return visit. This thoughtful approach solidified SABBYA’s position as a must-visit wellness destination, nurtured connections with influencers and media in Montreal, and cultivated a sense of community around SABBYA’s unique offering.


This activation generated impressive results with over 6.9M social media impressions, 275 hits, and over 42M press impressions in the first two months, in a fully earned capacity.