On and off-line PR strategy
Through the careful study of objectives and priorities, we develop PR plans that include a calendar of tactics designed to deliver earned media impressions across traditional, digital and social channels.
Media and Influencer Relations
We are a respected, go-to resource for national and regional lifestyle, fashion and beauty media and influencers. Our media lists are thoughtfully built and opportunities are evaluated for overall quality and tone, ensuring the best possible placement and partnership for your brand.
Launch events and outreach
We have extensive expertise in planning and executing launch events and media outreach that is original, creative and results-driven.
Content creation and production
As brand storytellers, we create content that is designed to attract, engage and convert. Combining our expertise in understanding and refining brand messaging with a keen understanding of the consumer landscape, we offer expertise in developing and managing content including copy, images and video.
Results measurement, analysis and reporting
Zak Communications combines rigorous manual and social media monitoring with the latest monitoring and measurement tools to provide important ROI metrics while staying on top of media trends.
Social Media Strategy and Management
Zak Communications offers services to amplify your brand’s social media efforts. This includes the integration of PR efforts with in-house or external teams, through to the promotion of brand messages through the social media channels that are most important to your audiences.
influencer / ambassador management
Leveraging our in-depth understanding of the landscape of influencers and our expertise in content creation, we are able to identify, negotiate and fully manage paid media opportunities including brand experts, ambassadors, bloggers and YouTubers.
Brand partnerships and sponsorships
Zak Communications has taken the lead in developing a number of key partnerships on behalf of its clients including national broadcast and print media sponsorships, co-branding opportunities as well as sponsorships of Canada’s most buzz-worthy events.
Retail promotions and consumer events
We understand the unique opportunities that exist for integrating PR with consumer strategies. Zak has expertise in managing large-scale founder and influencer appearances. We have extensive experience executing store openings and consumer facing activations and events.